An experienced Strategy & Deisgn Director, specialising in branding, design, experience and new concept development.
With over 10 years of experience in understanding customer needs, turning them into coherent briefs and creating powerful strategy, design, concept and experiences that solve real problems creatively.
Working across all industries helps bring a unique perspective, joining the dots from unlikely places to develop ideas that can change your brand.
Testimonials
“Selma is a creative catalyst who delivers unique ideas for future products and services. She thinks differently and brings new energy and perspectives, inspiring those around her to innovate.
If you’re unsure of what the future looks like, or stuck in a creative rut, invite Selma to run your next brainstorm!.”
— Charlie Box, Head of Product Innovation, Foreseven
“Selma lead the design sprints for our future concepts with a refreshing approach. Taking us on a journey by framing the challenge in an engaging manner and giving context to future scenarios.
She has the ability to shed light on who the customers are and makes them a central point for innovation. Her energy and experience in facilitating these sessions was priceless!.”
— Jon Marsh, Global Design Director, Dyson
“Selma has worked with us on a few projects to date and she has always delivered insightful, well-researched work. She is able to take on a wide range of strategic briefs across multiple product categories.
Selma has a very calm and professional manner and is lovely to work with!.”