Work
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Moncler
Vans
Sports Direct
Flannels
Frasers Group
House of Fraser
USC
Slazenger
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NOW TV
Bauer Media
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Henderson Land Development
Miral
Patience Capital Group
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Swissotel
Accor
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Google
Samsung
Meta
Mozilla
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Nespresso
Nestle
Cailler
Crollys Distillery
Musgraves of Ireland
Oliver Carty
Quintessential Brands
Bewleys
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ABSA bank
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Austrian Airlines
Jaguar Land Rover
Dyson Automotive
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Flannels
Understanding the customer. Creating customer archetypes and developing creative target audiences to improve strategy, buying, marketing, comms and retail experiences.
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NOW
Developing a brand platform that understands and engages audiences and improves customer retention. Creating an innovation springboard for creative and comms to increase community engagement.
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Nespresso
Developing new product concepts through innovation workshops, testing and refining concepts ready for launch.
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Frasers Group
Developing a future brand vision for Frasers Group and delivering in the first step on the journey through a digital BNPL product.
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Rayo
Creating a fun and friendly new brand to home Bauer Media’s digital platform for radio on a global scale. Naming, brand and experience strategy, logo and visual identity.
Experience
Winkreative - Brand & Experience Strategy Director
Design Studio - Strategy Director
Studio Output - Strategy Director
VentureThree - Director of Innovation and Experience
Notable.London - Strategy & Insights Director
Seymour Powell - Innovation and Design Director
Elixirr - Strategy and Innovation Design Director
Dyson - Future Concepts & Strategy Lead
Jaguar Land Rover (Bespoke & Limited Edition) - Innovation & Strategy Lead
Jaguar Land Rover - Digital Future Strategy & Innovation Lead
Jaguar Land Rover - Future Concept Design & Portfolio Strategy Lead
Other Links:
Finalist for Top 100 Women in Tech
Jaguar I-Pace global launch Press
Available to travel for longer consulting engagements or work with you digitally anywhere in the world.
Dyson EV.
Creating customer archetypes, helping to understand mindset & behaviours instead of traditional demographic segmentation.
Shaping Dyson’s Automotive brand DNA, how to translate an iconic brand into a new industry.
Leading future design sprints asking what does the future of transport & movement look like?
Find out more about the Dyson Car here.
Land Rover Pivi-Pro.
Developing digital roadmaps, leading innovation work-streams for future JLR digital platforms.
Creating strategic technology and feature roadmaps for Land Rover’s new Pivi-Pro platform.
Forging powerful strategic brand partner relationships to collaborate & create relevant, meaningful customer experiences.
Read more about Pivi-Pro here.
Jaguar I-Pace.
Building smart home/in-car connectivity strategy & planning the future of on-board technologies.
Investigating strategic partner & market opportunities, beta testing & customer experience.
Technology spokesperson for the Jaguar I-Pace at global PR launch in Portugal.
Read more about the I-Pace here.